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Write More Effective Email Copy: Nine Common Rookie Mistakes to Avoid

While email remains one of the most effective marketing channels, many businesses still make mistakes that undermine results. Ultimately, the most important ingredient of any email marketing campaign is the

Posted on June 23, 2021

Digital Marketing

7 Digital Marketing Strategies Offering a Positive ROI

There are numerous digital marketing strategies available, but how do you know what will provide a positive ROI? Most small businesses don’t have the time and resources to try every

Posted on March 18, 2021

Digital Marketing, Marketing Automation, Research & Analytics

Four Ways to Measure the Success of Your Online Marketing Strategy

Nobody can deny that the internet has made marketing more effective. However, the increased reach and engagement of the internet has also made it harder to measure a campaign’s success.

Posted on February 19, 2020

Digital Marketing, Research & Analytics, SEO & Content Marketing

Are You Developing Targeted Landing Pages on Your Website?

Landing pages are one of the main factors behind a highly converting website. A landing page is usually a self-contained page that focuses on a single goal. A user might

Posted on January 22, 2020