From billboards to radio and everything in between, businesses across the world use a wide variety of different advertising platforms to reach their desired audience. For many, however, email marketing has proven to be the most effective of the bunch. Here are five reasons why you should think about adding email to your company’s marketing mix:

1. It is Cost-Effective

On a per-person basis, email marketing is one of the most cost-effective marketing methods. In many cases, you can reach an existing or prospective customer for as little as a few cents. With such a low cost, you will have plenty of room left in your company’s budget for other projects.

2. It is Mobile Friendly

In this day and age, almost everyone goes about their day with a phone or tablet in their hands. As such, it makes sense to advertise to them through these devices. With email marketing, whether they are on the bus or at a ball game, your company’s message can be right in front of them, ready to read.

3. It is Easy to Track

When you send out a mailer or put up a billboard, it is pretty much impossible to tell how many people noticed your ad or decided to use your business because of the ad. With email marketing, however, just about everything is measurable. You can tell exactly how many people looked at your email, what they clicked on, and much more. You can then use this data to further optimize your future marketing campaigns.

4. It Can Be Personalized

Nobody likes receiving marketing mail addressed to “Current Resident.” It feels generic, impersonal, and a little tacky. Fortunately, when you use email marketing, you can personalize the messages that your target market receives. As well as adding their name, you can also add information specific to their town, and provide them with deals based on their previous purchases.

5. It Can Drive Sales

When you want to drive sales, few advertising platforms can compete with email marketing. It gives you the ability to put your best-selling products and latest deals in the inboxes of hundreds or thousands of customers in an instant. If they wish to make a purchase, all they need to do is click a couple of buttons. With such a simple process, increased sales are almost inevitable.

In Closing

With so many benefits, it is no surprise that email marketing is now one of the most popular forms of advertising in the world. So what are you waiting for? Start building an email list and put your company’s latest news and deals in the inboxes of all your customers.